Digital Marketing
SEO, social and paid strategy that produces measurable results for real businesses.
3–4 months Beginner to AdvancedContact us for current fees Verifiable certification
About the course
What you’ll learn
Digital marketing is taught here as a measurable discipline rather than a content-production job. Every module ends with a number you can report to a client.
You cover audience and positioning first, then the organic channels: search, content and the social platforms that actually matter in the Kenyan market. Search gets substantial time — keyword research, on-page work, technical basics and local SEO, which is where most small businesses have the clearest opportunity.
Paid advertising follows, with real budget discipline: campaign structure, targeting, creative testing and the arithmetic of cost per acquisition. The course closes on analytics and reporting, so you can prove what worked and defend a budget.
Modules
Course outline
- 01Audience, positioning and marketing strategy
- 02Content marketing and editorial planning
- 03SEO: keywords, on-page and technical basics
- 04Local SEO and Google Business Profile
- 05Social media strategy by platform
- 06Paid advertising: structure, targeting and creative
- 07Email marketing and retention
- 08Analytics, attribution and client reporting
Fees
Fees for this course vary by study mode. Contact us for the current rates and any payment plans available.
Ask about feesWhere it leads
- Digital marketing freelancer or consultant
- In-house marketing role
- Running paid campaigns to a budget
- Marketing your own business effectively
Part of ICT
Build the skills powering the digital economy
- Project-based, portfolio-ready coursework
- Trainer-reviewed code and technical assignments
- Career-focused curriculum aligned to in-demand roles
- Certification recognised by industry partners
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