Business Skills
Pricing, branding, marketing and the paperwork of building a beauty business from nothing.
2–3 months Beginner to IntermediateContact us for current fees Verifiable certification
About the course
What you’ll learn
Most beauty professionals in Kenya are self-employed, which means the business skills are not optional extras — they are half the job.
The course begins with pricing, because underpricing is the single most common reason skilled practitioners struggle. You learn to cost a service properly: consumables, time, overhead and a wage for yourself, rather than guessing from what the salon down the road charges.
From there you build a brand and a marketing routine that fits around a full appointment book — content that takes minutes rather than hours, handling enquiries, and turning a following into bookings. The final module covers registration, record keeping, tax basics and separating business money from personal money.
Modules
Course outline
- 01Costing a service and pricing for profit
- 02Positioning, brand and naming
- 03Social content that fits around a full book
- 04Turning enquiries into bookings
- 05Client records, contracts and deposits
- 06Registration, tax basics and record keeping
- 07Cash flow and separating business money
Fees
Fees for this course vary by study mode. Contact us for the current rates and any payment plans available.
Ask about feesWhere it leads
- Launching a freelance beauty business
- Pricing services profitably
- Marketing without an agency
- Running compliant, organised books
Part of Cosmetology
Master the art and business of beauty
- Virtual demonstrations by working industry trainers
- Practical assignments reviewed with personal feedback
- Industry-recognised certification on graduation
- Portfolio development to launch your career or business
Keep exploring
